MrBeast Ideas Don't Get Him 127M Views, But this does:

MrBeast is good with thumbnails, video editing and ideas, but his growth really exploded once he learned this one simple principle..

We’ve seen many MrBeast breakdowns, talking about how much of a genius he is, and why there are hundreds of things he has learned over a long time of his YouTube career..

But there’s also something very non-genius and simple about his growth and insane views with every video, and you don’t have to be a big creator to apply this principle.

But first, let’s take a step back

Let’s break this down into a few elements

1. Ideas 🧠

2. Marketing (Thumbnail/Title) 💎

3. Video Execution (Editing/Scriptwriting/Storytelling/Idea etc) 🎬

(I combined some smaller elements for simplicity)

The Idea is the backbone of everything else, this is because If your video is something like gameplay with some commentary, that will severely limit what you can do in the video itself, as well as the thumbnail and title.

For example, how interesting do these 2 ideas sound?

1. “10 Valorant Pros fighting 100 Gold Ranks in Deathmatch”

2. “Playing Valorant”

Which one would be more interesting to a person who has never seen you before?

First of all, not only are you going to struggle to find interesting marketing angles for the 2nd Idea, but the ceiling for the maximum amount of views you can get is really low.

Unless you’re going to use clickbait..

Now, for reference, let’s start building a MrBeast video by each element, So far we’ve got the idea:

“Using a Hydraulic Press to crush a Lamborghini”

Now that we got the Idea, Marketing becomes a lot easier.

MrBeast simply wrote “Hydraulic Press Vs Lamborghini”, and I am sure he probably had more than 100 possible titles here as well.

But you see how much easier it is to come up with an interesting title compared to “just playing Valorant”?

Thumbnails and titles are what you use to represent the idea to the viewer and hook them into the video.

So far we end up with:

But that’s not quite the full picture yet..

So how does the Video Execution play into this formula?

The better the video is compared to the same or similar videos that the viewer would otherwise get recommended, the more often your video will get recommended instead.

(Meaning that if your thumbnail is good, and your video is good, your thumb will just be shown to even more people, so even more impressions)

There is no single right AVR for this to happen because this compares not against ALL videos on YouTube, but between videos that the algorithm picks for a particular viewer.

Trying to make AVR as high as possible is a good thing to think about, but aiming for a very high AVR may move you into a completely different niche and audience if you’re not careful, which is fine if that’s what you want to do.

But don’t forget to look at the behaviour of the graph itself, where the down-trends are, spikes and dips.

Hydraulic Press Vs Lamborghini

So we got the Idea, Marketing and Video Execution ready, and our final, formula looks something like this:

But wait a second, there’s something missing here..

If you, yes you, the reader just took this video, with the exact same thumbnail and title, and uploaded it to your channel..

Would you get 139 Million Views?

The answer is no, and that’s because there’s one missing element that no one really talks about.

When other people look at MrBeast’s videos or do breakdowns, we often get different aspects of the 3 aforementioned elements, and they all contribute to his success, but the latter and final piece is always missing..

And that piece is the Audience.

His branding, trust and recognition is what you could never steal from him, and that’s why the same video on your channel will not perform the same.

Now you might be thinking “I already knew that” or “Duh, it’s MrBeast videos”

But that’s exactly why he gets his views, it’s because he’s the MrBeast

So how do you become the MrBeast?

Well, you can’t..

You should build up your own brand (My next newsletter will be about exactly how to do that).